Vice is a monster of so frightful mien…

genoma-ad

“Vice is a monster of so frightful mien,
As to be hated, needs but to be seen;
Yet seen too oft, familiar with her face,
We first endure, then pity, then embrace.”

– Alexander Pope
“A Swiss biotechnology company, debuted a building-sized banner advertisement for its latest “non-invasive” prenatal test for Down syndrome. The name of the test — “Tranquility,” could it get any creepier? — stretches out in broad letters above the soft-focus photo of a young girl with Down syndrome.”

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